Your training
Every one of these pubs comes with our award-winning training, and it’s free!* You will attend our 5 day Business Foundation Programme followed by our two day WILMA course (Winning In a Local Market Area) and if your focus is on food you will also have a place on our new FRED course (Food Retailing, Education & Development). We believe in training, so much so that your attendance is a condition of our new agreement with you. These courses are suitable for both new and experienced applicants.
The Business Foundation Programme
Our award-winning five-day induction programme will provide you with three nationally recognised qualifications, plus the confidence to begin running your own pub business.
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FRED (Food Retailing Education & Development)
Our new one-day workshop is designed to help you develop your pub’s food offer in what is an increasingly competitive business area.
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WILMA (Winning In a Local Market Area) Stages 1 & 2 – Our innovative two-part business development programme will support you in creating a business that’s fit to compete locally.
We are delighted to announce the WILMA has achieved another accolade by winning the supreme award from the British Institute of Innkeepers National Industry Training Award.
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